COVID-19 is causing lots of problems right now resulting in small and medium-sized businesses (SMBs) being hit really hard. Thankfully Google is coming to the rescue by
helping SMBs stay in touch with their customers. They are giving their worldwide SMB customers $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across Google Ads various platforms. This is part of a larger commitment from Google to support SMBs, health organisations and governments, and health workers on the frontline of this global pandemic.
One Irish company that is taking advantage of this is VROOM Digital, an SMB which is amongst the top 3% of Google Premier Partners. They use Google Adwords every day as part of PPC campaigns for their clients and feel that this offer by Google is hugely positive news and demonstrates encouragement for similar businesses.
Shane Curtin, CEO, VROOM Digital, pictured above, commented on the announcement, “It’s a welcome gesture from Google to help out Irish SME’s in their time of need. These businesses represent the backbone of the Irish Economy and roughly 90% of all business. Many have suffered significantly over the last 5 weeks and will continue to do so as the new norm becomes reality. Almost all Irish businesses are being forced to adapt and pivot into new areas to help keep cash flow moving.’’
He continued, ‘’There are three types of businesses at the moment we are seeing at VROOM, those that are shut due to restrictions, those that are battling to hang in there and remain open, and the industries and businesses that are experiencing unprecedented demand. Our Digital Agency are working with clients whose main concern is that supply chains stay open and are able to keep stock moving to them so that they can continue to operate in the current climate”
Damien Hamilton, Head of PPC, VROOM Digital, commented on the Google Ads news, ‘It’s really encouraging to see Google’s recent announcement around the $340 million credit supporting SMB customers to assist them in getting back online advertising. At VROOM, we are very much looking forward to supporting our clients with the help of this initiative, putting our full expertise and skills in use to support them during this difficult time.’
With gestures like this SMBs are getting the chance to prepare for life in a post COVID-19 world which hopefully won’t be that bad.
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