How to Protect Your Professional Reputation by Jonathan Coad

//How to Protect Your Professional Reputation by Jonathan Coad

How to Protect Your Professional Reputation by Jonathan Coad

Professional Reputation

The purpose of this book as stated by the author Jonathan Coad is to ‘’empower you to protect your professional reputation’’, having read the book I believe the author has firmly achieved his goal. I particularly enjoyed the real life examples set out by the author throughout the book which reference various cases he has either been involved in directly or observed, throughout his career.

How to Protect Your Professional Reputation

The examples of real life crisis PR situations for example, clearly help the reader to understand how to practically deal with crisis PR situations, effectively. Reputation Matters is a book that will benefit public figures, companies and both experienced PR experts as well as those completely new to the industry.

Professional Reputation

It was Warren Buffett who said ‘’it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently’’. Recent high profile cases such as the Johnny Depp V Amber Heard trial, have shown us how easily your reputation can be threatened and tarnished and as a result you can lose your business, your supporters and effectively your life as you knew it. This book gives you some fantastic advice to ensure you protect your reputation from harm and handle any threats that come your way, in the best possible way.

‘’The best protection from media crisis is doing the right thing’’

One fantastic ‘’test’’ which was mentioned in the book, will help a company or an individual to avoid a media crisis. Before you do something ask yourself ‘How would this look if it ended up on the front page of the Daily Mail?’ Asking this simple question before making decisions is a great tip to keep you out of trouble.

Another quote which struck me was this ‘’Many of the blue-chip companies to which I presented invested vast sums of money to protect their intellectual property, their physical property, their financial assets, etc. However, they seemed far less focused on protecting their primary asset – their reputation’’. After reading this book and seeing how easily a reputation can be destroyed, I think the reader will be much more inspired to invest more in their reputation.

Overall a very good book from Jonathan Coad with some deep insights, highly recommended for anyone in the industry or any public figure or company.

Article by [author-name] (c) Irish Tech News - Read full story here.

By | 2022-06-17T07:30:43+00:00 June 17th, 2022|Technology|Comments Off on How to Protect Your Professional Reputation by Jonathan Coad

How to Protect Your Professional Reputation by Jonathan Coad

Professional Reputation

The purpose of this book as stated by the author Jonathan Coad is to ‘’empower you to protect your professional reputation’’, having read the book I believe the author has firmly achieved his goal. I particularly enjoyed the real life examples set out by the author throughout the book which reference various cases he has either been involved in directly or observed, throughout his career.

How to Protect Your Professional Reputation

The examples of real life crisis PR situations for example, clearly help the reader to understand how to practically deal with crisis PR situations, effectively. Reputation Matters is a book that will benefit public figures, companies and both experienced PR experts as well as those completely new to the industry.

Professional Reputation

It was Warren Buffett who said ‘’it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently’’. Recent high profile cases such as the Johnny Depp V Amber Heard trial, have shown us how easily your reputation can be threatened and tarnished and as a result you can lose your business, your supporters and effectively your life as you knew it. This book gives you some fantastic advice to ensure you protect your reputation from harm and handle any threats that come your way, in the best possible way.

‘’The best protection from media crisis is doing the right thing’’

One fantastic ‘’test’’ which was mentioned in the book, will help a company or an individual to avoid a media crisis. Before you do something ask yourself ‘How would this look if it ended up on the front page of the Daily Mail?’ Asking this simple question before making decisions is a great tip to keep you out of trouble.

Another quote which struck me was this ‘’Many of the blue-chip companies to which I presented invested vast sums of money to protect their intellectual property, their physical property, their financial assets, etc. However, they seemed far less focused on protecting their primary asset – their reputation’’. After reading this book and seeing how easily a reputation can be destroyed, I think the reader will be much more inspired to invest more in their reputation.

Overall a very good book from Jonathan Coad with some deep insights, highly recommended for anyone in the industry or any public figure or company.

Article by [author-name] (c) Irish Tech News - Read full story here.

By | 2022-06-17T07:30:43+00:00 June 17th, 2022|Technology|Comments Off on How to Protect Your Professional Reputation by Jonathan Coad