By Simon Cocking, review of Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business (Business Myths) 1st Edition, by Michelle Carvill and Ian MacRae. Available to buy from Amazon here.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don’t they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Myths of Social Media, reviewed
Interesting new book by regular Irish Tech News contributor by Ian MacRae and also Michelle Carvill. There are 28 myths present in this book. In many ways these are straw men/people intended to be dismissed and knocked down. Overall there is a lot of good common sense and elements that we would completely agree with, and in these areas the book delivers a lot of good ideas and good sense conveyed within these pages.
Some of the ‘myths’ however seem a little less robust, and are surely too easily dismissed because we did wonder, does anyone actually believe them? A few examples include ‘social media is the best source of information’! Really? We’d hope it is just one source, not the ultimate or only one. Similarly ‘social media networks will protect my data’? We always doubted this one, and surely post Cambridge Analytica many others would also share this opinion too. However maybe these are unnecessary quibbles depending on who the book is aimed at.
The authors do know their subject matter, and walk the reader through a series of intelligent and insightful points. In this way this ensures that this is a good, useful book to read. Especially perhaps for those who are still dipping their toes into the world of social media and working out how to best communicate their message and their story to the wider world.
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