Yes, You Can Do This! How Women Start Up, Scale Up and Build the Life They Want by Claudia Reuter, reviewed

//Yes, You Can Do This! How Women Start Up, Scale Up and Build the Life They Want by Claudia Reuter, reviewed

Yes, You Can Do This! How Women Start Up, Scale Up and Build the Life They Want by Claudia Reuter, reviewed

Yes, You can do this, Women, startup, reviewed

By Simon Cocking, review of Yes, You Can Do This! How Women Start Up, Scale Up, and Build the Life They Want by Claudia Reuter, published by Wiley.

Published by Wiley, March 2020, Priced £18.99Hardcover and e-book, ISBN: 9781119625605

After the birth of her first child, Claudia Reuter did what many other mothers do – she stepped away from the workforce with the idea that she could get back in later. But when her children were older that idea became challenging. Leaning-in to the existing corporate structures seemed impossible but leaning-out (to continue to stay at home) seemed unsustainable.

In Yes, You Can Do This! Claudia provides a third option: lean-in by starting up and create the rules, structures, and culture that you want. Claudia shares why she started a business, and how that led to success despite a bumpy road.

Legacy corporate structures are a big part of the challenge that many people face. Claudia’s advice? Harness your creativity to create the business you want, with the rules that fit your life, and change the playing field for others in the process.

Yes, You Can Do This, reviewed

Claudia Reuter, the author of this book, has been through the whole process that she describes in this book. From talented member of a rising company, to a woman marginalised by the ridiculously short period of maternity leave that is granted to females in the US. It is crazy how anyone manages to have a career, have a baby, and then be faced with the Hobsonian choice at only six weeks old of leaving your baby in childcare to go back to work, or suffer from being marginalised at work.

Reuter rightly critiques the whole Lean In, and the subsequent Lean Out concepts, both incomplete in the solutions they offer for women looking to manage a career and being a parent. Of course it is a false paradigm to make this a decision that only women in the US should face, as there is invariably at least two people involved in creating new life, and one of which is often, but not always, of the other sex too. Not everyone has access to a nanny or a fantastically wealthy partner, so Reuter’s experiences have more in common with many readers than some of the Leaning advocates.

Reuter offers a lot of good advice, common sense and smart observations, though time and time again you do want to question the whole crazy set up in the US with such short maternity leave. You could say that in many ways maternity leave is simply indicative of a society that is failing it’s citizens in many ways – open up society, to save the economy while you die of a virus that has not been checked or adequately dealt with?

We liked the book, it is well written, accessible and definitely helpful.

More about the book below

In Yes, You Can Do This! she takes the daunting task of starting a company and distils it down to three sections: 1) Starting Up, 2) Scaling Up, and 3) Operationalising. Each section is loaded with personal stories, clear examples, and practical resources enabling readers to gain access to a variety of techniques and resources and learn…

How to develop and share your vision
How to deal with stereotypes and unconscious bias
How to leverage perceived weaknesses and turn them into strengths
How to balance life at high speed and avoid burnout
How to cultivate confidence to move from idea to leading others
Described as a “manifesto for the next generation of female founders,” by Jennifer McFadden, the Associate Director of Entrepreneurial Programs at the Yale School of Management, 

Yes, You Can Do This! invites women to explore and to consider entrepreneurship by weaving a fictional narrative with practical take-away resources, so they too can create businesses with the rules they want, combat many of the challenges that women face along much more nuanced career journeys, and step into leadership positions of their choosing.

About the Author:

Claudia Reuter is an experienced entrepreneur, executive, podcast host, and board director. Recognised by the Boston Business Journal as a 2016 “Women to Watch in Science and Technology,” Claudia is currently a General Manager for Techstars and a member of the Board of Directors for Lessonly. She created and hosts The 43 Percent podcast, featuring notable guests such as Lisa Oz, Nataly Kogan, Sarah Lacy, Laura Vanderkam, and more. You can follow her at @reuter_claudia.

More about Irish Tech News and Business Showcase here

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 30,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview, or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. Contact us, by email, twitter or whatever social media works for you and hopefully we can share your story too and reach our global audience.

Irish Tech News


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking

Article by [author-name] (c) Irish Tech News - Read full story here.

By | 2020-05-13T13:46:25+00:00 May 13th, 2020|Technology|Comments Off on Yes, You Can Do This! How Women Start Up, Scale Up and Build the Life They Want by Claudia Reuter, reviewed